The holidays just got better.
Where tradition and family, community and togetherness are already
at the heart of this time of year, in Manila we are being treated to a symbol
of all these that’s also bound to one man’s independent spirit and belief in
what this season is about.
Welcome the Jack Daniel’s Holiday Barrel Tree! A Lynchburg
Tennessee holiday tradition that through the years has spread to the United
Kingdom and Canada.This year, it is going to be lit in Manila.
The first of its kind in Southeast Asia, the Jack Daniel’s Holliday
Barrel Tree is more than just a symbol of the holidays that has traveled the
world.It stands for a community that has built a tradition together, this
annual tradition started by the men and women of Lynchburg.
That the Lynchburg community would create its identity around the making
of Jack Daniel’s is no surprise. Yet the man behind it all, Jack Daniel himself
was not one to let them forget about the importance of family and togetherness,
no matter the demands of building America’s oldest registered distillery. This
could only bring the men and women of Lynchburg Tennessee to create the annual
tradition of the Holiday Barrel Tree – made from the very barrels used in
maturing Jack Daniel’s Tennessee Whiskey, a symbol of their hard work and persistence,
but more importantly a reminder of the value of gathering together as community
and family.
This is what the Holiday Barrel Tree brings to Manila,rising in two
locations –in Fuente Circle in Eastwood
City and at The Fort Plazain Bonifacio Global City. It speaks of how
priceless this time of year is, not because of the rituals of gift-giving and
excess, but because we come together for no reason other than gratefulness. It
tells us that above all else, gathering merrily with family, friends and loved
ones is the reason for this season.
After all, it’s not what’s
under the tree that matters most. It’s who’s around it.
Moreover, the event was graced by Mr. Gabriel Fernando, Jack
Daniel’s Philippine Brand Manager and Mr. Anthony Ramirez, Brown Forman
Corporation Philippine Market Manager who also iniated the lighting of the
first and only Jack Daniel’s Barrel Tree in Asia.
Meanwhile, Up Dharma Down performed before the ceremony began.
For 18+y.o.only.
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