LUCIDO-L: Launches Hair Products in the Philippines
Japan's Number One Leave-on Hair Treatment with styling function Lucido-L was launched last Friday, March 22, 2013 at SM Makati, Philippines through a hair fashion show.
During the launch, Mr. Hiroshugu Ohashi , General Manager of Mandom Philippines Corporation explains that Mandom LUCIDO-L Hair Make Supplement and overnight treatment product is number one in Japan because it brings health back to your hair! Hair becomes more beautiful with continued use!
All Lucido-L Hair products are combined with CMC-like ingredient. Yes, folks. According to Mr.Ohashi, CMC is present in all LUCIDO-L products.
What is CMC?
CMC or Cell Membrane Complex plays a vital role in maintaining moisture and nutrients, thus creating manageable and healthy hair. CMC exists among cuticles and cortex cells to help them bond with each other and also works as a path to transport water to cells. When CMC is lost due to hair damage, cuticles and cortex cells break away, reducing the water-maintaining ability of the hair.
Ms. Cecille Marie Chua, Trading Controller-Beauty, Watsons
Fast Facts: CMC in Mandom Lucido-L Hair Make Supplement Styling Milk makes hair healthy and manageable. If it is applied in the evening, hair will stay smooth and manageable until morning. This is ideal for those with straight hair or hair with tendency to get fluffy. It has a very delicate light fruity floral fragrance.
Mr. Hideo Kawakita, President and CEO of Mandom Philippines
After the hair fashion show, they had a raffle draw and a lucky guest won an Apple Ipad-Mini! That's not all. All other guests during the launch got to bring home a Lucido-L night time and day time Hair Supplement for free.
Aside
from the 20% OFF on all Lucido-L products during the launch, Lucido-L
has also put two booths where walk-in clients and shoppers got to try
the different Mandom LUCIDO-L Hair Make Supplement and treatment for
free.
Lucido-L Hair Supplements are exclusively available in all Watsons Store nationwide.
During the launch, Mr. Hiroshugu Ohashi , General Manager of Mandom Philippines Corporation explains that Mandom LUCIDO-L Hair Make Supplement and overnight treatment product is number one in Japan because it brings health back to your hair! Hair becomes more beautiful with continued use!
All Lucido-L Hair products are combined with CMC-like ingredient. Yes, folks. According to Mr.Ohashi, CMC is present in all LUCIDO-L products.
What is CMC?
CMC or Cell Membrane Complex plays a vital role in maintaining moisture and nutrients, thus creating manageable and healthy hair. CMC exists among cuticles and cortex cells to help them bond with each other and also works as a path to transport water to cells. When CMC is lost due to hair damage, cuticles and cortex cells break away, reducing the water-maintaining ability of the hair.
Fast Facts: CMC in Mandom Lucido-L Hair Make Supplement Styling Milk makes hair healthy and manageable. If it is applied in the evening, hair will stay smooth and manageable until morning. This is ideal for those with straight hair or hair with tendency to get fluffy. It has a very delicate light fruity floral fragrance.
After the hair fashion show, they had a raffle draw and a lucky guest won an Apple Ipad-Mini! That's not all. All other guests during the launch got to bring home a Lucido-L night time and day time Hair Supplement for free.
Lucido-L Hair Supplements are exclusively available in all Watsons Store nationwide.
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